WINE CULTURE
Wine culture is based on the highest standards of winegrowing, winemaking and, of course, sophisticated and responsible consumption
My name is Giorgi Iukuridze, I’m the CEO and co-founder of SHABO Winery.
More than 18 years ago my father, Vaja Iukuridze, founded this company, which has evolved from a completely run down factory into one of the largest wineries in Ukraine. It all began with his dream of creating the Great Wines of Ukraine, exclusive, high-quality wines that will be recognized by the most reputable international experts, proving that Ukraine is, in fact, a winemaking country. This is now the mission of the entire SHABO team: making Ukrainians proud of their wines.
It was a difficult path. We were, and still are fighting the stereotype that Ukrainian wines cannot be of high quality. We’ve managed to open thousands of closed doors, to break lots of barriers, and win hundreds of medals in the world’s biggest wine competitions. We’ve managed to gain recognition from the most famous international critics.
SHABO was the first Ukrainian winery to participate in the biggest international fairs (ProWein Düsseldorf, Vinexpo Bordeaux), and wine tasting competitions (Concours Mondial de Bruxelles, Mundus Vini, IWC, etc.), winning more than 500 awards. We did all this not only to grow our business, but also to promote Ukraine as a winemaking country, and Ukrainian wines as a brand. It has always been very important for us, and it is a great honor. We are proud to be one of the country's largest winemaking companies and a market leader in premium wines and brandy.
This is a very personal story, the story of my family, of Ukrainian wine and, most importantly, a dream that came true. I believe that the history of SHABO is an integral part of the entire history of Ukrainian winemaking, impressive and inspiring.
If you have a dream, don't give up on it. You will definitely succeed.
Today, I and the entire SHABO family are happy to welcome you as the fans of amazing Ukrainian wines that conquer the world. Enjoy the unique journey of taste and aromas!
By creating high-quality noble wines from selected grapes, we transform the energy of the Shabo terroir into joy and benefit for those who drink them. Wine is a product of the unique region in which it was born. On the 1 200 hectares of our Shabo vineyards, we grow more than 20 varieties of grapes, with each of the 10 billion grape berries grown annually being unique and valuable.
We do not compromise when it comes to quality — we respect the traditions of winemaking, also using the most up-to-date technologies.
Due to that, the best natural properties of grapes are preserved in SHABO wines — the taste and the aroma of grapes, their bright varietal characteristics.
Wine is an art and a philosophy, an ancient tradition and a priceless historical heritage. Therefore, in everything we do, there is respect for wine, and the desire to promote high standards of wine consumption. We have created a unique facility, SHABO Wine Culture Center, specifically for this purpose. Our main goal is to open the multifaceted and unique world of Ukrainian wines to our guests, to introduce the art and culture of this amazing gift of nature and passionate work.
